Weight loss hypnosis with Adam Cox
Most people who come to me already know what to eat. The hard part is the snacking at nine at night, the second helping you didn’t really want, and the diet that goes well for three weeks and then quietly stops. That’s the part hypnotherapy works on.
I work one to one over Zoom with adults who want to change how they eat, and why they eat. Sessions are built around you, and you keep a recording of the hypnosis to listen to between sessions.

What I help with
Free guides
Plain-language guides to the eating habits I see most often, each with a free hypnosis session from my podcast to listen to.
- Sugar and chocolate cravings: why they feel so strong and what helpsWhy sweet cravings hit so hard, and practical ways to turn the volume down.
- Stress eating: why a hard day ends in the kitchenHow emotional eating works, and other ways to unwind after a tough day.
- Snacking on autopilot: noticing the moment before you reachFor evening snacking and grazing: catching the habit before it runs.
- Weight loss plateau: what to do when the scales stop movingWhat to do when the scales stop moving, without giving up.
- All or nothing: why perfect diets fall apartWhy strict rules tend to collapse, and how to keep going after a slip.
- Real hunger or just appetite? How to tell the differenceSimple ways to tell physical hunger from emotional hunger.
How it works
- A consultation callWe talk through your eating, what you’ve tried before and what you want to change. I’ll be honest about whether I can help. Use code SLIM at checkout for half price: £24.50 instead of £49 (or $29.50 outside the UK). The fee comes off your first session.
- A plan that fits youSome people need one focused habit sorted, others want a full reset. We agree a number of sessions that makes sense for you.
- Sessions over ZoomEach session combines hypnosis with practical habit change. You get a studio-quality recording of the hypnosis to keep.
About me
I’m a clinical hypnotherapist with 17 years in practice. I have a degree in psychology, and a Postgraduate Certificate and Postgraduate Diploma in Clinical Hypnotherapy, both with Distinction, from the London College of Clinical Hypnosis and the University of West London.
I know what it’s like to carry weight you don’t want. I changed my own eating and training using the same approaches I now use with clients, so I won’t ask you to do anything I haven’t done myself.
I built my practice on Harley Street in London and now work with clients online. I host The Hypnotist podcast, which has passed 20 million downloads, and I’m regularly asked to talk about hypnosis, habits and weight on TV, radio and in the press.
Is it right for you?
Hypnotherapy works best alongside sensible eating and moving more, not instead of them. It can make those changes feel easier and more natural, but you still have to want them, and results vary from person to person. I work with adults only.
Curious about the evidence? I’ve written an honest summary: Does hypnosis work for weight loss?
Common questions
Does hypnosis work for weight loss?
It may help some people, but it isn’t magic. In older trials, adding hypnosis to a structured weight programme increased average weight loss, although other researchers reading the same studies judged the extra benefit to be small. It works best alongside sensible eating and your own commitment. Read my honest summary of the evidence.
Can everyone be hypnotised?
Most people can, to some degree. Hypnosis is a natural state of focused attention, a bit like being absorbed in a good film, and you don’t need to be especially suggestible. My free suitability test gives you an idea of how you’re likely to respond. More on who can be hypnotised.
How many sessions will I need?
It depends on what you want to change. Some people want to work on one habit and others on several, so we agree a number that makes sense for you in your consultation. I won’t promise results within a set number of sessions. See session options.
How much does it cost?
A consultation is £49, or £24.50 with code SLIM, and the fee comes off your first session. Sessions are £399 for 60 minutes or £499 for 90 minutes, and packages bring the price per session down. Recorded store sessions are £9.99. Full prices and packages.
Do sessions work online?
Yes. Most of my clients work with me online over Zoom, and in my experience the results are the same as face to face. Research on talking therapies in general has found video sessions no less effective than in person, though there are no direct trials for weight-loss hypnotherapy. Online and Hertfordshire sessions.
Will I lose control?
No. You stay aware throughout, you can hear everything, and you can open your eyes and stop at any time. Hypnosis can’t make you do anything you don’t want to do. More about working with me.
Is there anything free I can try?
Yes. You can get two free downloads from my store, listen to hundreds of free sessions on my podcast, and take my free four-minute suitability test. See everything you can try free.
What is food noise, and can hypnosis help?
Food noise is the name people give to constant, intrusive thoughts about food. Hypnotherapy may help some people turn the volume down by working on attention, habits and the feelings underneath, alongside sensible eating. No one can promise it will stop completely. Read more about food noise.
Please read this first
If you’re eating very little, making yourself sick, or feel your eating is out of your control, please speak to your GP, or contact Beat, the UK eating disorder charity, on 0808 801 0677. These are signs that need proper support, and I’ll always tell you if hypnotherapy isn’t the right first step.
Start on your own
Two free hypnosis downloads
Sign up and I’ll email you a code for any two sessions from my store, free. Choose from emotional eating, cravings, portion size and more.
Or choose from my store. These recorded sessions are £9.99 each and yours to keep.

